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Media has to do with finding out where your ideal customers are, present and active online, and then what kind of media, text, audio, video that you’re going to use to reach them. There not so fun fact, but most businesses do this completely backwards, creating their marketing plans by starting with media first.

Often hearing about how a competitor is using Facebook ads or YouTube marketing, or maybe they get the advice from a well-meaning business coach that they should start a podcast. ’cause you know, People like podcasts or they attend a conference or a seminar and get sold on the value of Instagram or LinkedIn or whatever, and then they just rush in there, Facebooking and Instagramming and ring all over the place, completely forgetting about their strategy and frustrated three months later when nothing they do seems to be working.

The reality is you don’t need to do everything and you don’t need to be everywhere. You just need to be in the right places where your ideal target market is present and active.

#marketing #digitalmarketing #shorts

🚀 PS – Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: http://freemarketingcheatsheet.com/
2) Join The Digital Marketing Academy here: https://adamerhart.com/academy
3) Here’s a link to the marketing software I use: http://highlevelguide.com/

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