If you’ve not read The BRAIN AUDIT, it’s a game-changer for understanding customer psychology. The book uses an airport conveyor belt and seven red bags as a metaphor to explain why customers buy and what you can do to seal the deal. Just like waiting for all your bags at the airport, customers wait for all their needs to be met before making a purchase. Don’t miss a bag or risk losing the sale! From target customer profiles to risk reversal, this book covers it all. #customerpsychology #marketing #sales #shorts