Hey there, have you heard of the 80/20 principle? If not, get ready to have your mind blown. And if you’re already familiar with it, consider this a good refresher on just how powerful and universal this concept is.

Basically, a long time ago, a guy named Vilfredo Pareto discovered that 80% of Italy’s land was owned by just 20% of the population. And today, we see this same distribution in almost all aspects of life. 20% of the roads get 80% of the traffic. 20% of drivers cause 80% of accidents. And in business, 20% of your products or services likely bring in 80% of your sales.

So what’s the key? It’s all about finding that 20% of things that are leading to 80% of your results. This applies to you, your marketing, and your business. By focusing on those key things, you can achieve even better results and save yourself time, money, and energy. So let’s all embrace the 80/20 principle and see where it takes us. #shorts