Here are 4 simple steps to using a YES LADDER in order to create your highest converting campaign yet.

Step one. Start small, ask questions or make requests that are just really easy. That saying no would just be weird. Like, are you a human being?

Step two. Provide value, give them something in return for their commitment, like valuable information or a free sample. Think cheese samples, and answers to important questions like who’s your celebrity doppelganger? 

Step three. Scale up by slowly escalating the level of commitment. Never jumping too far too fast. Baby steps my friend here, baby steps.

Step four. Seal the deal. Once you’ve built enough trust and rapport, go in for the big ask, the sale, the subscription, the ultimate commitment.