LinkedIn articles are more than just your average blog post. They have the potential to reach a larger audience and have a greater impact on your personal brand or business. Unlike a blog post on your own website, which relies on your own traffic, LinkedIn has a built-in audience of millions of users. This means that your article has the potential to be seen by a wider range of people, increasing the chances of engagement and visibility.

But it doesn’t stop there. LinkedIn’s high domain ranking authority also means that your article has the potential to show up on external search engines like Google, Yahoo, and Bing. This gives your content even more exposure and increases the chances of it being discovered by new readers.

So, when you write a LinkedIn article, you’re not just reaching the users on the platform, but also those outside of it. This makes it a powerful tool for building your personal brand or promoting your business. So, don’t underestimate the power of a LinkedIn article – it’s more than just a blog post, it’s a strategic way to reach a wider audience and make a bigger impact. #shorts