The only number that matters if you want to get customers from Facebook ads is ROAS, which stands for Return On Advertising Spend, and is the amount of revenue that you earn from every $1 that you spend on a campaign. 

And here’s how to track it so you can turn $1 into 2 or 5 or 10 or more. Let’s say you’re selling something for $1,000 and you have a $1,ooo advertising budget. If you’re able to get $2 clicks and have 20% of those clicks convert on your landing page, you’ll get 500 clicks that turn into 100 leads. And if 5% of those leads convert into customers right away, you’ll end up with 5 sales at $1,000 each, giving you an initial $5,000 in revenue and a ROAS of 5 to 1.

Put up a good follow up sequence in place and you can potentially convert 3 more of those leads into sales further down the road, giving you an additional $3,000 in revenue, which means your initial advertising budget of $1,000 has now delivered $8,000. #shorts