This video breaks down the genius viral marketing strategy behind Labubu’s rise, the social media moments that fueled its global takeover, and how the hype eventually began to fade.

Labubu went from a $25 collectible to a $40B global phenomenon, outselling Barbie and turning Pop Mart into one of the biggest toy companies in the world. Learn how Pop Mart used scarcity, social proof, and experience-driven marketing to create one of the most successful (and short-lived) brand explosions of the decade.

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