There’s a cool psychological marketing trick called the “Halo Effect” that you can use to quickly build a brand and business people love.
 
It has to do with the power of the first impression. 
 
And if you’re able to get the relationship started on a really solid foundation it’s gonna help you protect your brand if something doesn’t go quite right moving forward. 
 
Thanks to the Halo Effect, good, bad, or ugly, your customers are still gonna perceive your brand as more positive overall if you really focused on nailing that first impression.
 
Not only that, but a good first impression also captures attention, establishes immediate authority, and sets the tone for what doing business with you is going to be like.
 
This is why “hooks” and the first 3 seconds of your marketing are crucial to getting clicks, views, and sales.  #shorts