It’s amazing how many people make the same mistakes with Facebook ads over and over again. The two biggest ones I see are bad targeting and having a resistible offer. When it comes to targeting, you want to find the sweet spot that works for your business. Too broad and you’ll end up showing your ad to people who aren’t interested, too narrow and you won’t be able to scale. When it comes to your offer, make sure it’s irresistible! That’s the key to getting people to take action. #shorts