(LIVE AGENCY TRAINING)January 11th at 5pm Eastern Time: https://agencyaccelerator.io/webinar
Companies like Apple have mastered the art of not just creating products, but creating a brand that becomes a part of your life. It’s not just about flashy ads or big launches, it’s about making their brand a part of your identity. Good marketing appeals to our current identity, but great marketing appeals to our aspirational identity – who we want to be. This influence goes beyond just our buying decisions, it seeps into our thoughts, feelings, and actions in our daily lives. Bad marketing may try to sell us things we don’t want or need, but great marketing makes us feel like we need it to become the best version of ourselves. #brandidentity #aspirationalmarketing #apple #influence #shorts