One of my favourite quotes and principles is by Warren Buffett, and he says that a good management record is far more a function of what business boat you get into than it is how effectively you row. This quote has always resonated with me, and I believe it applies not only to business but also to social media and marketing.

In today’s digital age, it’s easy to get caught up in the constant hustle and bustle of social media. We often spend hours trying to perfect our posts, hashtags, and captions, hoping to gain more followers and engagement. But what if I told you that the key to success on social media is not about how hard you row, but rather where you choose to row?

Just like in business, the platform or channel you choose to invest your time and resources in can greatly impact your success. Instead of trying to row harder in a leaky boat, it’s important to focus on finding the right platform that aligns with your target audience and goals.

But it’s not just about choosing the right platform, it’s also about understanding what your audience wants. And the good news is, what your audience wants is often the same as what the algorithms want – interesting, entertaining, educational, or valuable content.

So instead of getting caught up in the numbers game and trying to please the algorithms, focus on creating content that resonates with your audience. By doing so, you’ll not only gain more followers and engagement, but you’ll also build a loyal and engaged community.

In conclusion, remember that success on social media is not about how hard you row, but rather where you choose to row and what you offer to your audience. So take the time to understand your audience and choose the right platform, and success will follow. As Buffett says, “the best investment you can make is in yourself.”