Every marketing funnel starts with traffic. Whether it’s from social media, a blog, podcast, video, or app, the goal is to guide that traffic to the next step: the opt in page. For cold traffic, it’s important to follow the steps in order. But for warm leads, like referrals, you can skip ahead to the application page. The opt in page’s purpose is simple: to get someone to opt in. Offer something valuable in exchange for their name and email, like a free training or checklist. #marketingfunnel #marketing #shorts