I created the perfect billboard using 6 science backed principles that make things go viral.

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What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed principles of virality from Jonah Berger’s book Contagious.

Watch as we take you through the entire journey.

From a $25,000 sticker shock on a traditional billboard to legal roadblocks and last-minute pivots, we eventually found a creative workaround.

This isn’t just a marketing stunt. It’s a real-world digital marketing experiment in advertising, storytelling, and what makes content spread. By the end, you won’t just see a billboard…you’ll see the blueprint for making ideas go viral.

If you’re into digital marketing, psychology, or just love a behind-the-scenes creative journey… this is the one to watch.

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